Brand strategist
& entrepreneur
Barcelona ↔ La Garrotxa
Catalonia
BCN --:--
Portfolio — Ed. 2026
I am
driven bypurpose,not profit.
Aleix Lagares
Brand Strategy / Entrepreneurship / Innovation
(01) — Index
I lead a strategic, creative and digital communication agency based between La Garrotxa and Barcelona.
I work at the intersection of
Brand,
technology
& business.
My work focuses on helping organisations, companies and individuals define their positioning and build strong, meaningful brands.
- Agency
- Ayonow ↗
Brand strategy & activation - Education
- UPC — Marketing and Digital CommunicationUPF — Brand Strategy
- Community
- President, Garrotxa TechVolunteer coordinator, Garrotxa Startup
I also teach — occasionally training young people and adults at universities, companies and public institutions.
I am particularly interested in how new technologies reshape communication and create new opportunities.
I am also involved in the entrepreneurship ecosystem — sharing knowledge, supporting founders and helping connect startups through Garrotxa Startup.
Things I’ve built.Things that worked.Things that didn’t.
- 01Ayonow↗FounderONGOING2017 → NOWIndependent brand strategy and activation agency, between La Garrotxa and Barcelona.
01ONGOING - 02FlowstarkFounderSTARTING2025 → NOW
02STARTING - 03Garrotxa TechFounder · PresidentONGOING2023 → NOWAssociation moving technology forward in the business community of La Garrotxa.
03ONGOING - 04DopuoFounderFAILED2018 → 2025
04FAILED - 05NMGFounderFAILED2015
05FAILED - 06NearlyFounderFAILED2010
06FAILED
6 ventures. 3 still alive, 3 failures kept on the record. Failure is part of the work — not something to hide.
Strategy before noise.
Strategies that elevate a brand by connecting it to its mission — built for lasting value, not just short-term results.
- 01Brand StrategyIdentity and positioning that make a brand different for a reason — its purpose.
- 02Marketing StrategyPlans tied to business goals: the right channels, the right people, the right message.
- 03Digital Growth StrategyDigital channels and systems designed for sustainable, measurable growth.
- 04Entrepreneurship DevelopmentMentoring founders on growth, lean principles and finding real market fit.
- 05Disruptive InnovationUsing emerging technologies to open new opportunities for companies and territories.
Ideas need structure.
A staged method, from idea to execution, for transforming a project — or a territory.
Step 01 / 04
Concept
Creative ideas grounded in purpose, designed to inspire and drive meaningful change.
Let’s make something worth talking about.
aleix@lagares.cat© Aleix LagaresPurpose > Profit